Nubian Divinity approached La Fleur Digital to redesign a high-converting landing page for its Wix website. The goal was to align the digital experience with a refreshed brand identity, communicate services more clearly, and improve trust, bookings, and newsletter signups through a more intentional user journey.
Nubian Divinity’s existing Wix site, built in-house, no longer reflected the brand’s updated direction and lacked a strong landing page structure. Visitors were not able to quickly understand the offering, who it was for, or what next step to take. This created friction across the experience, reduced trust, and weakened conversions. In a service category where clarity and credibility matter, unclear messaging and a less premium presentation risked fewer bookings, slower list growth, and fewer referrals.
We began with discovery to better understand audience needs, brand positioning, and the full booking journey. We also conducted competition analysis to identify opportunities across similar spiritual service websites. Using Figma, we designed and prototyped a landing page with stronger hierarchy, clearer service pathways, more compelling calls to action, testimonials, and an FAQ section to reduce hesitation and support decision-making. From there, we refined key conversion points, especially newsletter signup and booking, to help visitors move from interest to action with fewer barriers.
Newsletter signups increased by 35% within about one month of launch.
The redesigned page improved click-throughs to key areas, including services and booking calls to action.
More services were booked online, supporting a smoother and more intuitive checkout journe
The refresh generated positive client feedback and new referrals tied to the redesigned experience.
Working with La Fleur Digital was an exceptional experience from start to finish. Their communication was consistent and clear, and they were always available when needed. Even though my area of service wasn’t their usual focus, they took the time to research thoroughly and truly understand my brand and needs. I especially appreciated their thoughtful balance of creativity and structure, bringing together innovative design and strategic logic.
The end result far exceeded my expectations, and I’m confident it will resonate deeply with my audience. I recommend them wholeheartedly.
Founder, Nubian Divinity
The user-centered premium landing page redesign brings Nubian Divinity’s new brand to life through a clear and grounded user journey. It highlights three core services, builds trust with testimonials, and guides visitors toward booking a reading or scheduling a consultation.
