Ore Ogunlude

Discovery, visual design, prototyping

REEFERS Technologies

Tools: Figma, Trello, Midjourney AI

The brief

Embarking on a journey of innovation and sustainability, I had the privilege of collaborating with REEFERS Technologies, a forward-thinking clean-tech startup in the heavy-duty transportation industry. Acting as the lead product designer, my goal was clear yet ambitious: to revolutionize their digital presence, aligning it with their groundbreaking sustainable energy solutions.

Problem

Despite REEFERS Technologies’ groundbreaking advancements in sustainable energy, they faced a significant roadblock: an inconsistent and undeveloped visual identity. This was impeding their ability to communicate their innovative solutions in a manner that could captivate and educate their target audience. An inconsistent visual identity erodes credibility, affecting both customer acquisition and investor relations, thereby risking the company’s market position. To transform their brand, we recognized the need to establish a comprehensive visual identity, encompassing typography, a harmonious colour palette, and the direction of a creative team photoshoot.

Solution

Working in tandem with the REEFERS team, I led a holistic design process that embraced design thinking, user experience, and visual storytelling. Utilizing industry-leading tools like Figma for visual design, Midjourney AI for illustrations, and Notion for project management, I developed a visual language that authentically embodied their brand ethos. I also created LOFI wireframes, a critical step to visualize the user journey and test functionalities, ensuring that our digital narrative was both compelling and user-friendly. This unified strategy transformed their fragmented digital presence into an immersive experience, reflecting their industry-leading solutions and commitment to sustainability.

Result

Transformed the absence of branding into a potent visual identity that is both recognizable and impactful. A comprehensive visual identity now punctuates REEFERS’ online presence, establishing a cohesive and instantly recognizable brand.

Developed an intuitive user interface, making the navigation through REEFERS’ innovative solutions an enriching experience.

The website’s captivating design, dynamic illustrations, and compelling content resonated with the audience, leading to increased engagement and prolonged interaction.

User feedback echoed the success of the transformation, with visitors praising the seamless navigation and captivating visuals that conveyed the essence of REEFERS’ sustainable solutions.

Our partnership with Ore has propelled REEFERS Technologies to new horizons. His dedication and creative ability have given us a digital presence that encapsulates our mission and values. We recommend Ore to anyone seeking a transformative design partner.

Mhd Youssef Demashkieh

Founder and CEO at REEFERS Technologies

Showcase

The new platform not only elevates REEFERS Technologies’ brand identity but also serves as a testimony to the potent blend of design thinking and sustainable vision. Explore the compelling visuals, seamless navigation, and insightful content that characterize this transformative digital experience.

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