Ore Ogunlude

Coding, accessibility, version control

Simplii Financial

Tools: GitHub, Adobe Experience Manager (AEM), Jira

The brief

Simplii Financial, a trusted Canadian financial institution born out of a 1996 co-venture between CIBC and Loblaws, recognized the need for a digital overhaul to remain competitive in today’s user-centric banking landscape. Collaborating with Simplii’s expert team, including product owners, visual designers, and back-end developers, I played a key role as a front-end developer in reimagining the bank’s digital experience.

Problem

In a digital-first era, Simplii, an online-only financial institution, found itself grappling with a dated and limited mobile-responsive user interface. The platform not only fell short of modern UX/UI standards but also was inadequately equipped for a mobile-first user experience, an expectation increasingly deemed non-negotiable by users today. This user-level problem escalates into a critical business impact, posing risks of customer attrition, tarnishing the brand image, and driving up operational costs. If not urgently addressed, these issues could lead to a sustained decline in revenue, jeopardizing Simplii’s competitive standing in the financial sector.

Solution

In collaboration with Simplii’s in-house team, I leveraged my expertise in front-end development to create a multi-pronged strategy, modernizing the bank’s digital interface. Utilizing HTML5, I achieved semantic naming for improved SEO and accessibility. I revamped forms and calculators related to mortgages, payments, and pre-payments, focusing on vigorous form validation. Leveraging cutting-edge CSS Grid, Flexbox and Colour, I ensured browser responsiveness across devices with Simplii’s new brand. I also incorporated a real-time countdown timer using JavaScript frameworks. Accessibility was further prioritized by implementing ARIA landmarks and comprehensive WCAG 2.1 AA testing.

New style

Previous style

New style

Previous style

Result

Within a month of its relaunch, the platform saw a 35% spike in user activity.

Achieved high accessibility standards, expanding Simplii’s reach to a more diverse user base.

The intuitive interface led to a 20% drop in customer queries related to navigation and transactional issues.

Using GitHub for code management allowed for seamless tracking and updates, contributing to the project’s overall efficiency.

Ore did a great job at managing a front-end development work package as part of a major website redesign. He is diligent, organized, and completed deliverables on time while working seamlessly as part of a busy project team for CIBC’s marketing websites. I would recommend him as a developer and would love to work with him again.

Jackie Sloat-Spencer

Senior Product Owner at CIBC

Showcase

The new Simplii platform blends aesthetic appeal with functional excellence. Reduced load times, dynamic dashboards, and heightened security contribute to an inclusive and engaging user experience.

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