At La Fleur Digital, we don’t just design websites — we engineer digital experiences that work.
Too many agencies rush from idea to mockup without truly understanding your business. That’s not us. Our 9-step process ensures every La Fleur website is strategic, stunning, and built to convert.
Here’s exactly how we do it:
1. Discovery Call
We begin with a 30-minute strategy session to learn about your business, your audience, and your goals.
We ask:
- What does success look like for your website?
- Who are you trying to attract?
- What problems is your current site creating?
This sets the foundation for everything that follows.
2. Research & Direction
Once we align on your vision, our team dives deep into:
- Your competitors
- Your industry trends
- SEO opportunities
- Audience behavior
We also review your existing brand assets (or help you build them) to ensure the new site reflects your true identity.
Design without insight is just decoration. This is where strategy begins.
3. User Experience (UX) Mapping
We create user journeys and sitemap flows to define how people will move through your website — from landing to conversion.
Think:
- Intuitive navigation
- Strategic call-to-action placement
- Logical content hierarchy
Every page should guide visitors one step closer to your goals.
4. Wireframing
We develop low-fidelity wireframes — blueprints for your site layout — to plan the structure before visuals come in.
This includes:
- Page layouts
- Section hierarchy
- Functional zones like forms, menus, sliders
This step is like architecture before interior design.
5. Visual Design
Now comes the creative part.
We design high-fidelity mockups based on:
- Your brand identity
- Moodboards and style inspiration
- Color palettes, typography, and visuals that convert
Each design is custom — no templates, no shortcuts.
6. Development
Our developers bring the design to life with clean, responsive code using custom WordPress blocks. Your site will:
- Load fast
- Look beautiful on all devices
- Be easy for you to update without breaking anything
It’s performance, flexibility, and elegance in one build.
7. Optimization & Testing
Before launch, we stress-test your site for:
- Speed (Core Web Vitals)
- Mobile responsiveness
- Browser compatibility
- SEO structure
- Accessibility (AODA/WCAG compliance)
No surprises — just polished, high-performing results.
8. Launch
We handle domain setup, hosting connections, redirects, and final launch checks. Then we push your new site live — and celebrate.
This is where your brand finally looks and feels as strong as it should.
9. Maintenance & Support (Optional, but Recommended)
Post-launch, we offer a $54/month maintenance plan that includes:
- Plugin & theme updates
- Security & performance monitoring
- Unlimited content updates
- Troubleshooting support
We stay with you to keep things running smoothly — so you never feel stuck.
Why This Process Works
It’s not just about steps — it’s about why we follow them:
- To reduce back-and-forth
- To avoid surprise costs or delays
- To make the process collaborative, not chaotic
- And most of all, to build websites that convert, scale, and last
Ready to Start Your 9 Steps?
If you’re tired of quick-fix sites or template shops that overpromise and underdeliver, you’re in the right place.
Book your free 30-minute strategy call
Let’s walk through how your site can go from “meh” to magnetic — in 9 focused, powerful steps.
